29 January 2027

Learn how to make informed commercial decisions that increase profitability and support sustainable business growth. This practical one-day workshop provides tourism, hospitality, events and visitor economy professionals with the tools to optimise pricing, understand customer behaviour, forecast demand and maximise revenue opportunities.

Course Description

Through real-world examples and interactive learning, you will explore how data-driven decision-making, market intelligence and effective revenue management strategies can improve occupancy, visitor spend, customer value and overall business performance while building long-term resilience in a changing market.